Mammy Jamia’s range of unique premium fruit preserves has won two new listings with supermarkets Booths and ASDA.
A range of four jams – fig, pear, plum and ginger – will be stocked in all 29 Booths’ stores across the North of England while ASDA has agreed to trial fig, rhubarb, ginger and greengage in 25 of its London stores.
Mammy Jamia’s was launched by husband and wife Andrew and Sajmira Cairns in 2011 and also has listings with Tesco, Waitrose and Ocado.
There are currently eight jams in the range – fig, pear, rhubarb, apple, plum, greengage, ginger and quince.
All of the jams are based on an original recipe passed down through Sajmira’s family, hence the name Mammy Jamia.
Andrew Cairns said: ‘We are delighted to have been chosen by Booths to be stocked across all of their stores. They are a wonderful family-run company with a proven reputation for supporting independent producers such as Mammy Jamia’s.
“We are also excited about being stocked by ASDA in the south of England where we believe there will a strong demand for a premium range of preserves like Mammy Jamia’s.
“We have listened carefully to each of the supermarkets in which we have gained a listing and provided them with the particular jams they thought would work best for their customers.”
Initially the couple had 600 jars of jams made which sold out over six consecutive Saturdays on a stall in their local indoor food hall in Cheshire.
“We decided to target the supermarkets to start with, but we are now looking to take our products into other areas including delis, farm shops, garden centres and hotels and restaurants.
“We are also in conversation with potential export partners to take Mammy Jamia’s into Europe, the United States and the Middle East.”
The jams are manufactured and distributed by Kent-based Opies, one of the UK’s oldest private family-owned food companies.
The 340g jars retail at £2.39.
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