Cheshire based premium preserves Mammy Jamia’s is celebrating the news that both its Fig Preserve and Plum Conserve have wowed judges in this year’s Great Taste 2013.
Both jams were awarded Gold stars in the world’s largest and most rigorous food awards scheme involving over 400 judges and thousands of hours of blind tasting.
Great Taste is simply about taste, not clever branding or smart packaging. Each year every single entry is blind-tasted by panels of specialists: top chefs, cookery writers, food critics, restaurateurs and fine food retailers.
Judges are presented with, for example, a piece of cheese, a pie or a little dish of chutney, with no wrappings, jars or marks – and they taste, confer and re-taste before making the decision on whether a product should be a 1-, 2- or 3-star winner. In total more than 12 judges will have tasted and commented on each product.
Andrew Cairns of Mammy Jamia’s said: “We’re delighted to win two Gold stars in this year’s Great Taste Awards, especially as it’s the first time we have entered the prestigious awards. At Mammy Jamia’s we pride ourselves on the high quality of our jams and it’s great that the judges recognised this.”
The judges said of Mammy Jamia’s Fig Preserve: “A very nice colour and alluring aroma. A simple preserve that starts gently and creeps up on you.”
They described Mammy Jamia’s Plum Conserve as “a shiny and appetising preserve with a judicious set that cuts well. The plum develops slowly on the palate but provides a lingering finish.”
Out of almost 10,000 products entered into Great Taste 2013 just 125 have been awarded 3-star. All 3-star products have been re-judged by a panel including Masterchef judge and restaurant critic Charles Champion, food buyers from Harrods, Fortnum & Mason, Selfridges, Harvey Nichols and Whole Food Markets and Michelin Star chef Russell Brown who have together decided on the 2013 Top 50 Foods, the Golden Fork Trophy winners as well as the new 2013 Supreme Champion.
Finally on Monday, 9 September, at a nail-biting Awards’ Dinner at the Royal Gardens Hotel, London, the great and the good from the world of fine food will gather to hear who has won the Golden Fork Awards and the final applause will be reserved for the Great Taste Supreme Champion 2013.
Date: 28th August 2013
For more information: Lucy Mason at Mason Media Ltd on 0151 239 5050 or 03300 020 075. Lucy@masonmedia.co.uk
Notes for editors:
What is Great Taste?
Great Taste is the largest and most trusted accreditation scheme for speciality and fine food & drink. Established in 1994, it encourages and mentors artisan food producers, offering a unique benchmarking and product evaluation service leading to an independent accreditation that enables small food and drink businesses to compete against supermarket premium own label brands.
Since 1994 over 80,000 products have been evaluated. This year alone, almost 10,000 products were blind-tasted by panels of specialists: top chefs, cookery writers, food critics, restaurateurs and fine food retailers.
What are Great Taste judges looking for?
They’re looking for great texture and appearance. They judge the quality of ingredients and how well the maker has put the food or drink together. But above all, they are looking for truly great taste.
How do they work?
Working in small teams, experts taste 25 foods in each sitting, discussing each product as a coordinating food writer transcribes their comments directly onto the Great Taste website which producers access after judging is completed. Over the years, numerous food businesses, start-ups and well established producers have been advised how to modify their foods and have subsequently gone on to achieve Great Taste stars.
Any food that a judging team believes is worthy of Great Taste stars is judged by at least two further teams. Only when there is a consensus will an award be given – that means at least 16 judges will have tasted every accredited product. For Great Taste 3-star, every single judge attending the session, which can be as many as 40 experts must unanimously agree the food delivers that indescribable ‘wow’ factor.
What should consumers look for?
The logo. The Great Taste symbol is their guarantee a product has been through a rigorous and independent judging process. It’s not about smart packaging or clever marketing – it’s all about taste.