August 5th 2016
MAMMY JAMIA’S SCOOPS GREAT TASTE AWARD
Great Taste, which celebrates the very best in food and drink, has announced the Great Taste stars of 2016.
And Mammy Jamia’s of Cheshire is delighted to have been awarded a 1-star Great Taste award for its new Balsamic & Strawberry Dressing.
The innovative fruity dressing, launched earlier this year by Waitrose, is gluten free and suitable for vegetarians. It is so versatile that it can be used as a dress, dip or marinade.
The judges said of the Balsamic & Strawberry Dressing: “A dense brownish hue, suggesting artisan production. The aroma is mildly acetic, with good, cooked strawberry aromas coming through. The overall effect is remarkably palatable and we can imagine using this in a variety of ways, from finishing a sauce to using it as a drink base.”
The awards are judged by food critics, chefs, cooks, restaurateurs and producers as well as a whole host of food writers and journalists. Great Taste is widely acknowledged as the most respected food accreditation scheme for artisan and speciality food producers.
As well as a badge of honour, the unmistakeable black and gold Great Taste label is a signpost to a wonderful tasting product, which has been discovered through hours and hours of blind-tasting by hundreds of judges.
“We are so proud to win a Great Taste Award for our fruity Balsamic & Strawberry Dressing,” said Andrew Cairns, founder of Mammy Jamia’s.
“The symbol is a guarantee a product has been through a rigorous and independent judging process and tastes great.”
Recognised as a stamp of excellence among consumers and retailers alike, Great Taste values taste above all else, with no regard for branding and packaging.
There were 10,000 Great Taste entries this year and of those products, 141 have been awarded a 3-star, 878 received a 2-star and 2,520 were awarded a 1-star accolade.
The panel of judges included; TV chef and author, Valentine Warner, MasterChef judge and restaurant critic, Charles Campion, fifth generation baker, Tom Herbert from Hobbs House Bakery, and Great British Bake Off winner, Frances Quinn as well as food buyers from stores including Harrods, Selfridges and Fortnum & Mason.
Great Taste 2016 will reach its exciting finale on Monday 5 September, when the world of fine food gathers at the Royal Garden Hotel in London to find out the Golden Fork winners for each region at an Awards Dinner, with the final applause reserved for the Great Taste Supreme Champion 2016.
For more information: Sarah Lowe, Mason Media – firstname.lastname@example.org or 0151 239 5050.
Notes for editors:
About Mammy Jamia’s
Mammy Jamia’s is a wonderfully delicious range of unique, award-winning products. Founded in 2010 by Andrew and Sajmira Cairns, the business is based on a family recipe, passed down by Sajmira’s Albanian mother, Jamia. In 2013, Andrew’s brother, Matt Cairns, who enjoyed a distinguished rugby career with Harlequins, and his wife, Sophie, joined the business and the Cheshire-based family have since had their innovative range of products snapped up by supermarkets in the UK and around the world.
What is Great Taste?
Great Taste is the largest and most trusted accreditation scheme for fine food and drink. Established in 1994, it encourages and mentors artisan food producers, offering a unique benchmarking and product evaluation service leading to an independent accreditation that enables small food and drink businesses to compete against supermarket premium own label brands.
Since 1994 over 110,000 products have been assessed. This year 10,000 products were blind-tasted by panels of specialists: top chefs, cookery writers, food critics, restaurateurs and fine food retailers.
What are Great Taste judges looking for?
They’re looking for great texture and appearance. They judge the quality of ingredients and how well the maker has put the food or drink together. But above all, they are looking for truly great taste.
How do they work?
Each team of four judges blind-tastes around 25 products per session, discussing each product as a coordinating food writer transcribes their comments directly onto the Great Taste website which producers access after judging is completed. Over the years, numerous food businesses, start-ups and well established producers have been advised how to modify their foods and have subsequently gone on to achieve Great Taste stars. Food or drink that is deemed worthy of Great Taste stars is also tasted by a team of arbitrators, who taste, confer and agree on the final award given. If judges feel that a product needs some adjustment, and therefore not likely to receive an award, the food or drink gets a second chance on a referral table, where another team, blind-tastes and deliberates. For a Great Taste 3-star award, the vast majority in the room – which can be as many as 30-40 experts – must agree that the food or drink delivers that indescribable ‘wow’ factor.
What should consumers look for?
The logo. The Great Taste symbol is their guarantee a product has been through a rigorous and independent judging process. It’s not about smart packaging or clever marketing – it’s all about taste.